organic food

Personal and social concerns motivate organic food buyers: Study offers tips for green advertising strategists

By Sue McMurray, College of Business PULLMAN, Wash. – Predicting whether consumers will purchase organic or conventional food is a multimillion dollar gamble within the food sector. A novel paper by Washington State University College of Business researchers will help advertisers more effectively target the fast-growing organic food market.

Harvest party at WSU organic farm

PULLMAN — Celebrate fall at WSU’s organic farm annual harvest party from 10 a.m. to 4 p. m on Saturday, Oct. 11.   Bring your friends and family to enjoy the harvest and crisp fall air. Activities include picking your own pumpkin, winding through the corn maze, face painting for kids, free wagon rides, and […]

Produce in demand,farm to triple size

Two decades ago, organic agriculture was a fringe movement. It was generally ignored by land-grant researchers when John Reganold began comparing the soil quality, food nutrition, flavor and environmental impacts of conventional and organic methods.   That research, published in many of the most prestigious scientific journals, positioned Reganold as an internationally recognized authority and […]

First crop yields hopeful results

Growing organic greens over the winter in Pullman and Vancouver proved so successful that WSU plans to continue the research during winter 2008.   The project is just one of 13 funded with $225,000 appropriated by the state Legislature for grants through WSU’s Center for Sustaining Agriculture and Natural Resources (CSANR). Projects were selected to […]

Is organic food worth the cost?

When it comes to feeding your family, does it make sense to buy organic? We all know organic fruits and vegetables cost more. The question is, are you getting more for your money? And, are organic products really any better for you? KOMO television news interviewed WSU researcher John Reganold. See the interview at