By Corrie Wilder, Murrow College of Communication PULLMAN, Wash. – Washington State University research has found that the biological motivation to forage for food has implications for healthy eating interventions.
WASHINGTON – Asia Adona, a senior with The Edward R. Murrow College of Communication at Washington State University, is one of 50 students chosen by the American Advertising Federation (AAF) for its Most Promising Multicultural Students Program (MPMS).
By Sue McMurray, Carson College of Business PULLMAN, Wash. – With measles and other diseases once thought eradicated making a comeback in the United States, healthcare websites are on the spot to educate consumers about important health risks. Washington State University researchers say that people may be influenced more by online comments than by credible […]
By Darin Watkins, Murrow College of Communication PULLMAN, Wash. – If you’re having a tough time losing weight, you might consider how powerfully first impressions influence choices. According to a new Washington State University study, initial images of food in advertisements can determine the way we react.
By Sue McMurray, College of Business PULLMAN, Wash. – Predicting whether consumers will purchase organic or conventional food is a multimillion dollar gamble within the food sector. A novel paper by Washington State University College of Business researchers will help advertisers more effectively target the fast-growing organic food market.
Related Council for Advancement and Support of Education CASE int’l award winners CASE 2010 Circle of Excellence Awards CASE District VIII award winners PULLMAN – WSU communicators have earned a school-record three awards in the 2010 Circle of Excellence communications competition sponsored by the Council for Advancement and Support of Education (CASE). The awards […]
PULLMAN- Denise Blacker, director of administrative services for the College of Sciences, has been appointed chief area finance officer for The Edward R. Murrow College of Communication, effective Aug. 16. Denise holds a bachelor’s degree in business administration from WSU. She has served at WSU for 21 years in a variety of roles, including fiscal technician supervisor […]
SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits. “Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line. Join the SBDC […]
If a salesman showed up at your front door to sell your child beer and junk food, it’s unlikely you’d choose that moment to go get a snack or do a load of laundry. So why do it when he enters your home through television ads? According to Erica Austin, interim director of the Edward […]