PULLMAN, Wash. – Research by Ismail Karabas, a Washington State University doctoral student in marketing, recently won the Best Student Paper Award at the national Marketing Theory and Practice Conference.
By Scott Weybright, College of Agricultural, Human & Natural Resource Sciences PULLMAN, Wash. – When it comes to second generation biofuels, Washington State University research shows that consumers are willing to pay a premium of approximately 11 percent over conventional fuel.
By Sue McMurray, Carson College of Business PULLMAN, Wash. – Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.
By Rebecca Phillips, University Communications PULLMAN, Wash. – Bad news in the media got you down? News consumers have only themselves to blame, says new research showing that it’s actually buying habits that drive negative press.
“The New Science of Pleasure: Consumer Behavior and the Measurement of Well-Being,” will be addressed by Daniel L. McFadden, 2000 Nobel Laureate, at 7:30 p.m. Thursday, March 23, in Todd Hall 116.The annual Bertha C. Leigh Distinguished Lecture in Economics is made possible by a gift from the family of Duane Leigh, retired as chair […]
Whether by positioning their message over the familiar tracks of 20-year-old pop tunes or invoking by-gone eras in images that mimic old black and white films, advertisers are increasingly urging America’s consumers to “remember how good things used to be.”It’s a wistful trend in advertising that seems to be most evident during the holiday season. […]