consumer behavior

Study finds people are willing to pay more for new biofuels

By Scott Weybright, College of Agricultural, Human & Natural Resource Sciences PULLMAN, Wash. – When it comes to second generation biofuels, Washington State University research shows that consumers are willing to pay a premium of approximately 11 percent over conventional fuel.

It’s all about ‘me:’ Narcissism and mass-customized products

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.

Lecture focus: consumer behavior, pleasure

“The New Science of Pleasure: Consumer Behavior and the Measurement of Well-Being,” will be addressed by Daniel L. McFadden, 2000 Nobel Laureate, at 7:30 p.m. Thursday, March 23, in Todd Hall 116.The annual Bertha C. Leigh Distinguished Lecture in Economics is made possible by a gift from the family of Duane Leigh, retired as chair […]

Advertisements invoke nostalgia among consumers

Whether by positioning their message over the familiar tracks of 20-year-old pop tunes or invoking by-gone eras in images that mimic old black and white films, advertisers are increasingly urging America’s consumers to “remember how good things used to be.”It’s a wistful trend in advertising that seems to be most evident during the holiday season. […]