New ‘Go Cougs!’ TV spots begin airing


By Brian Clark, University Communications

PULLMAN, Wash. – Washington State University fans got a first peek at a new round of “Go Cougs!” television commercials during last week’s football game against Rutgers.

The new series highlights WSU’s work in organic agriculture, wine science, biofuels, the Hispanic student experience and the Global Campus. The ad that aired during the game focused on WSU’s pioneering work in wine science; it was shot at Chateau Ste. Michelle in Woodinville, Wash.

“These spots capture the quality and impact of WSU research and teaching as well as the institution’s heart and humor,” said Kathy Barnard, executive director of University Communications. “They inform and entertain in ways that should resonate with Cougs and non-Cougs alike.”

View the spots at

University Communications and Global Campus staff worked with Seattle advertising firm Copacino + Fujikado to produce the spots, which will air on Pac 12 Networks, TVW and various regional and national TV networks broadcasting WSU athletic events.

Learn more about University Communications at Learn more about Global Campus at


Brian Clark, associate executive director, WSU University Communications,, 509-335-09390
Debbie O’Donnell, director of marketing and communications, WSU Global Campus,, 509-335-4680