Pac-12 Network to run Global Campus video spot


PULLMAN, Wash. – A three-minute video featuring Global Campus students has been accepted by the Pac-12 TV Networks.

“The Difference Between Winning and Losing” is the first from Washington State University to go into rotation this academic year, said Bob Keyser, Pac-12 vice president of partner services. It will run in the next few weeks, he said.

The video is one of several WSU is creating for the network’s Campus Content program, which gives universities free air time.

“A big part of why this network exists is to provide exposure for our 12 universities,” Keyser said. “The goal is to have each university produce one feature a month.”

All three of the featured students are connected to the sports world: One is a Seattle TV producer who works with Seahawks professional football, one is a WSU basketball player and one is a Portland Trail Blazers professional basketball employee.

The video was created by Brian K. Mäki, Global Campus media production manager, and Richard H. Miller, senior marketing communications coordinator.

“We were the entire production crew,” Maki said. “Along with five cameras and innumerable espresso shots.”

See the video at