WSU team wins bronze for creative ad series

gift planning 'myth buster' series
WASHINGTON – An ad series about gift planning “myth busters” won a bronze award for Washington State University in the Council for Advancement and Support of Education (CASE) 2013 Circle of Excellence international awards program.

Recognized were David Hoyt, art director at the WSU Foundation; Teresa Koeppel, director of marketing and communication at the WSU Foundation; and Bob Elmer, a writer formerly with WSU University Communications.

Koeppel also served on a team of volunteers from four Pacific Northwest institutions that won an international gold award for district conference marketing materials. 
This year, 615 higher education institutions, independent schools and nonprofits from around the world submitted more than 2,900 entries in 45 categories for consideration in the awards program.
A panel of experts selected the WSU “myth busters” entry in the advertising campaign category. They noted that the retro-style look and engaging text in the series made it stand out from other entries, especially fundraising ads.
The series uses humor to demystify a complicated topic that donors might otherwise find intimidating – supporting WSU through estate gifts. The message is delivered through thoughtful design techniques and the use of historical images and little-known facts.
The ads, which run on the back cover of Washington State Magazine, were already winners: they won two gold awards in the CASE District VIII communications awards program in February. One award was in the direct mail and advertising for fundraising category and one in the single-page print design category.
CASE is one of the largest international associations of education institutions, serving more than 3,600 universities, colleges, schools and related organizations in 76 countries.


Teresa Koeppel, WSU Foundation, 509-335-8766,