Northwest Public Radio will conduct its 10th one-day pledge drive on Thursday, Oct. 11.
Traditionally, public broadcasting stations put on week-long pledge drives, taking up time usually saved for programming. At 5 a.m. Thursday, Oct. 11, Northwest Public Radio will begin its one-day pledge drive, also called “Super Thursday,” a tradition that collects the same amount of pledges in a fraction of the time.
NWPR one-day drives began in 2008 in an attempt to create a good balance between programming and pledge drives. NWPR was one of the first stations to conduct pledge drives in this fashion and still remains only among a handful of stations able to make them successful.
On Thursday, NWPR hopes to collect 2,500 pledges. The pledge drive is broadcast from the WSU Pullman campus and will be heard across the state reaching as far as British Columbia.
Pledge donations can be made online at http://nwpr.org, or by calling 1-800-549-3565.
Northwest Public Radio celebrates 90 years of broadcasting this year, and is a service of The Edward R. Murrow College of Communication at WSU.