Matsukawa to Present Murrow Communication Lecture

PULLMAN, Wash. — Lori Matsukawa, KING TV news anchor and reporter, will discuss press coverage of the U.S. presidential campaign at the Charlotte Friel Memorial Communication Lecture Wednesday, Dec. 6. The lecture, sponsored by the Washington State University Edward R. Murrow School of Communication, is scheduled for 7:30 p.m. at Todd Hall, Room 216, on the WSU campus.

Matsukawa’s presentation, “A Debriefing: The Presidential Election and the Press,” will focus on journalists’ accuracy in covering the recent national presidential election campaign. The event will include video clips from KING TV election stories and “Ad Watch,” a series analyzing the truthfulness of political campaign advertising.

The bi-annual Charlotte Friel Memorial Communication Lecture was established by John B. and Catherine Friel, 1923 WSU alumni, in the memory of their daughter, Charlotte Friel, a 1951 graduate of WSU. The lecture’s purpose is to invite a professional in mass communications to discuss current trends in the news media with WSU faculty and students.

Since 1983, Matsukawa has worked for KING TV covering stories including the 1998 relief efforts in Central America after Hurricane Mitch, Governor Gary Locke’s first mission to China in 1997, and a 1995 award-winning series of reports on Washington apples and businesses in Japan. She also covered President Clinton’s visit to Blake Island during APEC in 1993. She has co-anchored “KING 5 News” at 7 and 10 p.m. weeknights on KONG TV 6/16 since October 1999.

Matsukawa has received numerous professional honors including awards from the Academy of Religious Broadcasting and the Seattle chapter of the National Academy of Television Arts & Sciences in 1986.

In addition, she has been recognized for her volunteer work by the Northwest Asian Weekly Foundation, the Asian Counseling and Referral Service and was nominated for the David E. “Ned” Skinner Community Service Award in 1989. In 1999, she organized the Student Broadcast Project for UNITY, a multi-cultural journalism convention with 8,000 attendees in Seattle.

In 1978, Matsukawa graduated from Stanford University with a bachelor’s degree in communications/journalism. She received a master’s degree in communication from the University of Washington in 1996.