WSU Students Offer Strategic Help to Small Businesses

PULLMAN, Wash. — Small businesses making strategic plans can get a helping hand from senior business students at Washington State University this winter.

Under the leadership of Jerman Rose, director of the WSU Center for Entrepreneurial Studies and a marketing and international business faculty member, students will be assigned to work with area companies to perform business analyses and prepare written recommendations. The teams will work throughout WSU’s spring semester, which runs from January into May.

“This is a great opportunity for firms with 500 or fewer employees in the eastern Washington/northern Idaho area to get free consulting from some of our finest students,” says Rose. “They have an excellent, well-rounded understanding of many aspects of business.”

In the past 10 years, students enrolled in this capstone course have tackled projects on all aspects of management and marketing for more than 300 regional firms of all sizes specializing in manufacturing, retail and service industries. Firms that are considering or already engaging in international business, as well as those with domestic activity only, are encouraged to work with these students, says Rose.

“Students benefit from learning about the actual problems of real businesses, and businesses benefit from the outside evaluation of their operation. All of the work performed by our students is kept strictly confidential.”

Small businesses interested in hearing more about this unique program should contact Rose at 509/335-7703.