April Food Drive, Terrell Mall Event Highlight Marketing Internship

PULLMAN, Wash. — As part of a Marketing 496, “Special Topics: Internship” at
Washington State University, a group of 18 interns from a marketing agency –Visionary
Concepts — will sponsor a food drive and daylong extravaganza in conjunction with local GM
dealership Chipman & Taylor Chevrolet-Oldsmobile.
During the Saturday-Monday, April 10-12, food drive, the interns will be at the Pullman
Safeway, 1690 S. Grand, from 9:30 a.m.-4:30 p.m. to collect nonperishable food donations.
Proceeds go to the Food and Clothing Bank of the North Palouse, a United Way agency.
From 10 a.m.-2 p.m. the following Wednesday, April 14, “The Total Experience” will be
staged on the Glenn Terrell Mall on the Pullman campus. The WSU Jazz Band will provide live
music from noon-1 p.m. A barbecue lunch provided by the Compton Union Building is planned,
along with interactive games by Sonsational Activities of Auburn, Wash., including an obstacle
course, a bungee bull and a medieval joust. The event also will feature a live broadcast by local
radio station KHTR Hot 104.3.
Prizes for the games and contests were donated by nearly 30 local businesses. One contest
requires event-goers to guess the total weight of food collected in the back of a Chipman &
Taylor pickup truck during the weekend food drive. A vacation getaway package to Portland,
Ore. — including a two-night hotel stay, dinner and tickets to see the Portland Trailblazers battle
the Minnesota Timberwolves — will be given away at the event.
Another student marketing class, with the agency name of Think Inc., will be present at
“The Total Experience” to promote an internship project for Wells Fargo Bank.
Visionary Concepts is made up of a select group of WSU students who are in a General
Motors Marketing Internship program. The WSU marketing students’ project is made possible
through the local funding and support of Chipman & Taylor Chevrolet-Oldsmobile. Similar
GMMI programs exist at hundreds of other universities nationwide.